Open with impact
Skip 'I am writing to apply…'. Lead with why you're genuinely excited about this specific role and company. Recruiters decide in seconds.
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8 proven techniques that get cover letters read — and applications shortlisted
Skip 'I am writing to apply…'. Lead with why you're genuinely excited about this specific role and company. Recruiters decide in seconds.
Identify the top 5 keywords in the job posting and weave them in naturally. ATS systems filter out letters that don't reflect the role's language.
3–4 tight paragraphs is the sweet spot. Recruiters spend under 30 seconds on a cover letter — make every sentence pull its weight.
Numbers build credibility instantly. 'Grew sales by 40%' hits harder than 'improved sales'. Even rough estimates outperform vague claims.
Reference a recent product launch, company value, or mission statement. One specific, genuine detail proves you're not sending a generic blast.
Close confidently: 'I'd welcome the chance to discuss this further.' Passive endings like 'hope to hear from you' waste your final impression.
A cover letter sent to 50 companies is a cover letter for none of them. Personalise the opening paragraph and company reference each time.
A single typo signals carelessness. Read it aloud, then read it backwards. One error can undo an otherwise perfect application.
Everything you need to know about AI-generated cover letters
Everything you need to land your next role
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