We are hiring a Business Development Representative to spearhead our strategic growth initiatives within the Asana Enterprise customer segment. In this pivotal role, you will be tasked with architecting and executing multi-threaded engagement strategies to penetrate new contacts and departments across high-value target accounts. Your mission is to cultivate a robust pipeline by articulating Asana's value proposition, initiating complex sales cycles, and laying the foundation for expansive enterprise deployments
Our sales team is focused on finding efficient paths to successful, profitable, long-term customers by building a user-driven marketing and sales engine. To do so, we employ a bottom-up enterprise sales model by helping many small, successful customers evolve into larger, successful ones. We act as a key voice of the customer to the product team. We help identify and overcome technical, educational, and competitive obstacles to our continued growth
This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve: Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion
Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process
Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals
Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR
Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs
Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy
Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value
About you: At least 6-12 months of Sales or Sales Development experience
Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business
Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-m