The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. As our Performance Creative Designer, you will develop high-impact creative for paid media programs, working as an embedded partner to Paid Media to continuously generate, test, and evolve creative. Your work will span channels including paid social, display, and other digital placements, with a focus on delivering a steady stream of new ideas. You will help establish a stronger model for performance creative at Asana, one that prioritizes originality, volume, and continuous testing while maintaining strong alignment with the brand
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve Develop high-performing creative for paid media campaigns across channels including paid social and display
Own creative output for performance programs, producing multiple concepts and variations designed for testing in market
Translate campaign objectives, messaging, and product value into clear, compelling, and channel-appropriate creative
Partner closely with Paid Media stakeholders to understand testing plans, performance data, and optimization opportunities
Continuously iterate on creative based on performance insights, refining and evolving ideas over time
Generate new creative directions informed by trends, competitive work, and emerging best practices
Balance speed and craft, delivering a high volume of quality work while maintaining brand consistency
Use AI tools to accelerate concept generation, variation development, and production workflows to increase the scale of creative testing