Asana is looking for a Senior Marketing Operations Manager, Growth Ops to help scale our self-serve and product-led growth engine. In this role, you will own the systems, data flows, and operational foundations that connect product engagement to audience activation, lifecycle enablement, lead management, and business insight. The Asana Marketing team is responsible for fueling business growth and building a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us. This role sits at the intersection of Growth, Product, Data Science, Marketing Analytics, and Revenue to turn product signals into scalable operational frameworks
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve Strengthen the operating model behind Asana’s growth funnel by creating the connective tissue between product behavior, marketing systems, revenue workflows, and business reporting
Optimize and own systems infrastructure that supports our self-serve and product-led growth funnel across product, CDP, lifecycle, CRM, and related tooling
Design and operationalize Product Qualified Lead (PQL) workflows , including scoring logic, trigger criteria, routing rules, service-level expectations, and handoff processes with Revenue partners
Translate ideal customer profile (ICP) definitions and product usage patterns into actionable audience segmentation frameworks activated consistently across channels
Enable lifecycle marketing through scalable segmentation and event-driven campaign infrastructure, partnering closely with lifecycle marketers who own program strategy
Partner cross-functionally with Data Science, Product, Marketing Analytics, and Revenue teams to build scoring models, diagnose funnel friction, and support experimentation tracking
Establish operational governance around key growth definitions, routing logic, process documentation, and system changes so cross-functional teams can move quickly with data confidence
About you 8+ years of Marketing Operations experience in a B2B SaaS organization Brings strong systems thinking and experience in marketing operations, growth operations, lifecycle operations, or revenue operations within a SaaS environment
Demonstrates hands-on experience working across product-led or s