The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights. We're seeking a Strategic Marketing Operations Manager to serve as the strategy partner to US Revenue and Marketing leadership, owning regional inbound funnel performance and providing data-driven insights to our GTM teams. This role acts as the connective tissue between global initiatives and the US field, responsible for measuring performance against target, while aligning cross-functional teams on the execution of top growth levers. The role doesn't just report on the performance but actively identifies opportunities to optimize it
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve Ownership of the regional Inbound pipeline and conversion rate targets, providing critical performance reporting and forecasting for US Marketing, Sales, and GMs
Proactively identify and implement regional growth opportunities through deep-dive analysis of funnel friction points and conversion blockers Act as the primary liaison between global marketing initiatives and the US field, creating alignment on regional changes and program managing their implementation
Host inbound reporting councils and contribute data-driven insights to other regular regional reporting rhythms
Partner with Marketing Analytics, Data Science and Finance to drive regional marketing planning, ensuring alignment with annual and program-level target setting
Provide data-driven recommendations for channel mix optimizations and recommend changes to regional lead scoring, routing, and funnel processes to drive growth
Own the triage and prioritization of regional reporting requirements and manage the communication and change management for new targets, models, or dashboards
About you 5+ years of Marketing Operations or GTM Strategy experience in B2B SaaS, with expertise in both data analysis and strategy
Proven track record of building relationships with cross-functional leadership (Sales, Marketing, Finance, Data Science and Analytics) to drive consensus and change
Strong analytical and presentation skills with the ability to synthesize complex data into executive insights to inform regional planning
Hands-on experience with marketing and sales funnel reporting, with knowledge of Salesforce, Databricks and Tableau, or similar tools Proactive about leveragi