Asana Marketing is hiring a Senior Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results
Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas
Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories
Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment
Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities
About you Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred)