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We’re looking for a Director, UK DET Comms Lead to own the narrative, positioning, and integrated communications for the Duolingo English Test (DET) in the UK. You will localize the global DET strategy for UK audiences, translate product and policy updates into clear, credible stories for universities, employers, regulators, and learners, and build repeatable programs that drive awareness, trust, and adoption across the UK market. This role sits within Global Communications and partners closely with the DET business, Product, Policy/Legal, Marketing, Data, and regional PR leads to ensure messages are consistent, evidence‑based, and measurable, while advancing UK‑specific goals
Define and own the UK market communications strategy and annual priorities for DET across audiences (admissions decision‑makers, employers, regulators, educators, and learners), aligning with DET business goals and regional needs
Build an always‑on UK story pipeline that translates product improvements, efficacy data, access/affordability proof points, and policy updates into credible narratives and media moments that reinforce trust and category leadership
Lead integrated announcement planning for UK‑relevant DET updates (product, research, partnerships, policy), including message architecture, FAQs, spokesperson prep, and toolkits for local adaptation and amplification
Establish standards, templates, and operating rhythms with cross‑functional partners (Product, Policy/Legal, Marketing, Data, regional PR) so DET communications are timely, accurate, and consistent across UK channels
Prepare executives and DET spokespeople for high‑visibility UK opportunities with talking points, data‑backed proof, and clear briefings; coach for clarity and credibility
Create simple measurement for UK comms effectiveness, tracking narrative penetration, share of voice, sentiment among priority audiences, and signals tied to consideration and adoption—then use insights to optimize programs.