Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world
We’re looking for a Performance Marketing Lead to own and drive Duolingo’s global user acquisition campaigns across 100+ markets. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide
Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth
Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth
Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution
Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics
Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact
Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities
Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals
7+ years of experience running large-scale, global mobile acquisition campaigns
Strong analytical skills, with expertise in mobile attribution and marketing analytics
A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution