About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process
About The Role Small businesses run on relationships, and word of mouth is one of the most powerful and underutilized growth levers in the SMB market. The small business owners who use Gusto are among our most vocal advocates, and this role exists to turn that goodwill into a scalable acquisition engine. As our Growth Marketing Lead / Head of Customer Referral & Emerging Channels, you'll own the programs that harness how customers naturally talk about us, accelerating our referral program, activating customer reviews, and tapping chat and other emerging communication channels. You'll use AI to surface high-intent advocates, personalize outreach at scale, and identify the signals that predict who's most likely to refer. Partnering closely with our AEO team, you'll coordinate emerging acquisition plays across the funnel. This is a high-visibility role for someone equally energized by optimizing a mature program and standing up something net-new, and who sees the untapped potential in Gusto's customer base as the growth opportunity it truly is
About The Team The Demand Generation team at Gusto is responsible for driving qualified pipeline and customer growth across all channels. We're a detail-oriented, experiment-driven team that works closely with Sales, Product, and RevOps to build scalable programs that move the business. We believe great growth marketing is part art, part science, and we're always testing, learning, and iterating. You'll lead a team of sharp marketers who genuinely care about the small businesses we serve
Here's what you'll do day-to-day Manage and develop the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation
Own and evolve Gusto's customer refe