About Hightouch Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works
Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible
Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart
At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you
About the Role Are you excited about redefining how brands plan, activate, and measure media in a world powered by data and AI? Do you love translating complex adtech and data concepts into clear, compelling stories for advertisers, agencies, and publishers? We’re looking for a Senior Product Marketing Manager, AdTech to own the go-to-market strategy for Hightouch’s adtech solutions across our Composable CDP, Match Booster, and Agentic Advertising Studio product lines. In this role, you’ll be the connective tissue between our product, marketing, and sales teams and the broader adtech ecosystem, including executive leadership, adtech & martech teams, agencies, and media partners
You’ll define positioning and messaging, develop thought leadership, launch campaigns, build sales enablement, and champion the voice of media buyers and media sellers across the company. If you’re a marketer who speaks the language of audiences, conversions, ROAS, and incrementality, and you’re energized by data and AI, this role is for you
What You’ll Do Own the end-to-end go-to-market strategy and execution for Hightouch’s AdTech products, integrations, and industry solutions
Conduct customer, partner, and market research to identify unmet needs, quantify opportunities, and sharpen how our products win versus alternatives
Develop compelling competitive and category narratives around topics like signal loss, identity and audiences, measurement, and AI-driven media optimization
Create and refine differentiated positioning and messaging for key media buyer and media seller personas (e.g., advertising, product, and data teams)
Translate complex technical capabilities (identity resolution, onboarding, clean rooms, conversion APIs, etc.) into clear, outcome-focused value propositions for prospects, customers, and internal teams
Build and maintain simple, repeatable messaging frameworks and battlecards that help Sales and partners win AdTech- and media-led deals
Create, maintain, and continually improve core GTM assets that bring our positioning to life, including website messaging, decks, and sales enablement materials
Drive creation of thought leadership and growth content , including case studies, product announcements, op-eds, and blog posts that showcase how Hightouch improves media performance and drives advertising revenue
Partner closely with Growth Marketing and Sales to develop and execute account-based programs that generate new pipeline and expand existing customers
Externally evangelize Hightouch and our AdTech story at field events, customer briefings, partner enablement sessions, and webinars
What We’re Looking For Experience in advertising or adtech: 5+ years leading advertising go-to-market or working as a paid media practitioner (as a media buyer or seller)
Product marketing or solutions ownership: 3+ years owning product marketing, solutions, or sales enablement for an AdTech offering (e.g., SaaS platform, agency solution, or enterprise-owned media solution)
Enterprise B2B background: Experience marketing, selling, or solutioning for enterprise companies, ideally focused on marketing, advertising, or data teams
Deep media & AdTech subject-matter expertise: Strong understanding of modern media channels, data strategies, and technology across paid social, search, programmatic, CTV/OTT, retail media, and/or measurement. Fluency talking about pixels, audiences, conversions, identity, clean rooms, attribution, lift, and optimization strategies with both marketers and technical stakeholders
Proven go-to-market execution: Demonstrated track record driving go-to-market for technical products or solutions, including positioning, launch planning, content and asset creation, and cross-functional execution
Market and competitive insight: Experience researching customer needs and market dynamics in advertising and adtech, and using those insights to sharpen positioning and prioritize opportunities
Communication & storytelling: Excellent written and verbal communication with both technical and non-technical executive stakeholders. Ability to synthesize complex concepts into clear, concise narratives and assets (slides, one-pagers, talk tracks) that help Sales and partners sell
Cross-functional leadership: Comfortable driving alignment across Product, Sales, Marketing, and Partnerships, influencing without authority, and keeping projects moving in a fast-paced environment
Bonus If You Have Direct experience running paid media campaigns or media sales teams
Experience with identity, data clean rooms, or measurement and analytics (MMM, MTA, incrementality testing, or experimentation frameworks for media)
Previous experience in a high-growth startup where you’ve worn multiple hats and helped build GTM programs from 0 → 1
Familiarity with adjacent tools such as CDPs, data onboarding platforms, analytics tools, and data warehouses and lakehouses
If you’re passionate about helping media buyers and sellers do their best work with data and AI agents, and you’re excited to shape how Hightouch shows up in the adtech ecosystem, we’d love to hear from you
Compensation The salary range for this position is $145,000 - $170,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window
E-Verify Statement Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants
E-Verify Notice E-Verify Notice (Spanish) Right to Work Notice Right to Work Notice (Spanish)