Hi, we're Oscar. We're hiring a Product Marketing Manager to join our Product Marketing Team
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family
About the role: The Product Marketing Manager is responsible for the strategic development, execution, and optimization of go-to-market strategies that bring Oscar's insurance products and digital experiences to life. This role has a unique position within Insurance Marketing sitting at the intersection of Insurance Plan Design and Tech Innovation, serving as a dedicated expert who works across the lifecycle to champion the customer and drive growth through delivering internally and externally-facing products and experiences to market
You will serve as a strategic partner throughout the product development lifecycle, translating market intelligence and customer insights into actionable product requirements. You will lead the development of high-impact positioning and messaging architectures. These architectures will ensure that complex insurance products and advanced technical capabilities are distilled into motivating stories. You will also be purpose-built to solve identified customer pain points.They will identify and deep-dive into target audiences and personas, partnering closely with Product, Design, Research, and Sales to inform the product roadmap and execute seamless launches. This role closes the gap between technical complexity and customer need, reinforcing Oscar's commitment to a frictionless lifestyle brand, creating differentiated narratives that drive customer engagement, broker trust, and long-term retention across our national footprint
You will report into the Associate Director, Product Marketing
Work Location: This is a remote position, open to candidates who reside in: Atlanta, GA. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote Pay Transparency: The base pay for this role is: $105,818- $138,886 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses
Responsibilities: Execute Go-to-Market Orchestration: Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption
Serve as a Strategic Domain Expert: Act as the primary marketing point of contact; proactively identifying market needs and representing the "Voice of the cust