Hi, we're Oscar. We're hiring a Senior Specialist, Marketing to join our Marketing team
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family
About the role: The Senior Specialist, Marketing helps create engagement and retention strategies for Oscar members. The Senior Specialist works with various cross-functional partners to support the development and execution of marketing campaigns to drive engagement and outcomes that support a variety of key initiatives, including key regulatory communications
The Senior Specialist, Marketing helps with campaign execution and program management and reporting, which includes brief development, segment definition, copywriting, workflow development, and reporting & analytics
You will report into the Senior Manager, Marketing
Work Location: This position is based in our Tempe, AZ office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid Pay Transparency: The base pay for this role is: $71,539.20 - $93,895.20 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses
Responsibilities: With support from the leader, contributes to helping define campaign objectives and how they will align with business goals based on understanding of company metrics and marketing acumen
Support creation of marketing and communication tactics by thinking through segmentation and value propositions, writing copy, designing channel communications, and ensuring the campaign timeline remains on track
Support regulatory communications and how we optimize our approach to regulatory communications at Oscar Manage the creation of tactical campaigns that support both consumer experiences that influence workstreams across porters and experiences
Think through campaign testing and A/B testing strategies that optimize campaigns over time Analyze campaign results, pulling out insights to share with cross-functional teams Act as a subject matter expert in the marketing organization and in your area, understanding membership, core Oscar products, and what tactics move key metrics, as well as, understanding the holistic experience, metrics, and tactics utilized to reach our audiences
Compliance with all applicable laws and regulations Other duties as assigned Requirements: Bachelor's d