The Team + The Role Pendo's Business Development team is the engine that fuels our go-to-market motion. The team is often the first point of contact for companies that will become Pendo's next great customers. We move fast, think strategically, and take pride in being both a pipeline engine and a talent funnel for Pendo
The LATAM BDR role is a launching pad for building strong sales fundamentals in a high-growth SaaS environment. You will develop pipeline across Latin America by partnering closely with Account Executives, researching target accounts, and engaging prospects across phone, email, social, and marketing events. You will use English, Spanish, and Portuguese-market context to build outreach that resonates across the region
This role is based in our Raleigh office
What this looks like day-to-day Pipeline generation: Generate new, high-quality sales-qualified meetings for Account Executives across LATAM markets. Your work creates pipeline that converts, not activity for its own sake
Strategic outbound: Research target companies and the right personas within Spanish- and Portuguese-speaking markets. Use available sales data to identify regional trends, guide outreach decisions, and operate with ownership
Multilingual campaigns: Create and run outbound campaigns across cold calling, marketing, email, social selling, and other channels. Execute outreach in English, Spanish, and Portuguese where needed, adapting tone and messaging for each market rather than translating word-for-word
Content localization: Translate and localize outreach sequences, sales collateral, and prospecting materials from English into Spanish and/or Portuguese. Ensure messaging resonates culturally as well as linguistically
AE partnership: Work directly with Account Executives to align on target accounts, pipeline generation strategies, and territory priorities. Create clean handoffs so AEs are set up for success across LATAM territories
Platform fluency: Learn the Pendo platform well enough to demonstrate it credibly to prospective customers across markets. Speak clearly about why the platform matters and the value customers can gain from it
CRM hygiene: Log activity accurately in Salesforce and use data to track your own performance. Measure progress against weekly, monthly, and quarterly goals and adjust your approach accordingly
Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work
You're a builder, not a maintainer
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward.