Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com
This role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles
Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform
Responsibilities: Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness
Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit
Use measurement adoption to support and scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue
Support our go-to-market teams with your measurement expertise, industry knowledge, and insights
Qualifications: 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or age