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Together with our members, we’re changing the way people think about and interact with personal finance
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way
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The role We’re hiring a Lifecycle Marketing leader to own the strategy for our critical Home Loans (Mortgage) products. You will be responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention
This is not a conventional CRM role. You’ll set the vision, build new systems, and steer cross-functional partners and stakeholders across Product Marketing, EPD, Operations, Sales, Data Science and Executive Leadership through ambiguity and accelerated growth
Your job isn’t just managing campaigns. You’ll wrangle complexity, push creative boundaries, and deliver outsized impact. You'll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our company’s most defining and impactful verticals
What you’ll do: Develop comprehensive lifecycle marketing strategies to drive new loan originations
Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals
Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys
Design and deploy educational content strategies to help members navigate the complexity of the lending market
Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs)
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns
Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership
Collaborate with the data science team to develop reporting frameworks, track marketing performance metric