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Together with our members, we’re changing the way people think about and interact with personal finance
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way
Join us to invest in yourself, your career, and the financial world
The role The Creative Studio at SoFi is looking for a talented Senior Art Director to join our best-in-class in-house agency to create and deliver a variety of exceptional marketing and advertising materials for our rapidly growing brand. Although you’ll be working across our entire suite of products, you’ll mainly be focusing on supporting our Borrow Pod: Personal Loans, Student Loan Refinancing, Private Student Loans, Home Loans
We’re looking for someone who is driven, forward-thinking, and nimble enough to collaborate with your creative partners on messaging as well as visual design. You also have a strong curiosity about AI, and either have experience or a deep interest in the application of AI within our creative workflows. You’ll be joining a supportive, fun team culture of creative people excited to come to work every day in order to help people get their money right
What you’ll do: Own end-to-end concept and design for marketing projects across a variety of digital mediums, including but not limited to: Email Design In app messages Social media posts Branding campaign and assets Lead gen campaigns and assets Digital Videos Digital Display Banners Create marketing materials for engaging, fast growing products
Collaborate with your copywriter partner on vision for individual briefs and larger campaign storytelling
Create consumer-and enterprise-facing work that is visually exciting, forward-thinking, and emotionally engaging
Help us test, iterate, and optimize designs to consistently deliver and improve business results
Look for opportunities to use enterprise-approved AI tools for day to day creative workflow efficiencies
Work collaboratively with fellow members of the creative, web, and development teams, as well as cross-functional stakeholders, like product marketing, lifecycle marketing, and strategy
Champion the SoFi brand and user experience,