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The role: SoFi is looking for a strategic leader to own and evolve our educational content program, with a focus on financial news literacy and newsletters — from big-picture vision to day-to-day execution. The Senior Content Strategist will be responsible for driving the direction of SoFi’s newsletter program, including a wide variety of campaigns and content programs connected to it. We are looking for someone with demonstrated experience managing a newsletter, content product, or editorial program as a business , not just as a publication
If you love transforming vision into reality, thrive in complex cross-functional environments, and happily design operating models for new programs from scratch, this role is for you. Newsletters and educational email are one format in SoFi’s rich and evolving multimedia content engine, so overseeing this program requires multidisciplinary content marketing expertise
You understand that a newsletter, email bootcamp, or fin lit curriculum must earn its place in a subscriber's inbox — and that doing so requires a deep understanding of your audience. You'll use audience insights and performance data to ensure every issue, feature, and supporting asset delivers genuine relevance and utility. You are an expert communicator, an entrepreneurial operator, and a data-literate strategist who knows how to measure what matters and use those insights to drive meaningful change
Ideally you have experience with personal finance and investing focused content, with practice translating complex concepts into digestible stories across multiple formats. Fluency with AI-assisted tools is a requirement, as you'll design and operate workflows that use AI to accelerate research, sourcing, and production. Awareness of and connection with industry—content, media, and financial technology—will ensure SoFi’s content program is innovative