Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us
Together with our members, we’re changing the way people think about and interact with personal finance
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way
Join us to invest in yourself, your career, and the financial world
The role Help Build the Next Iconic Financial Brand Social is where brands earn relevance through culture, speed, creativity, and trust
SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms
This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform
We’re at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love
You’ll lead a small, high-impact team responsible for: Building social strategies that break through Leveraging member data and social trends to drive social strategies Developing content systems that scale across platforms Driving engagement, conversation, and cultural relevance Turning performance insights into smarter creative and sharper execution Moving fast without sacrificing quality or taste From the NBA and TGL to SoFi Stadium and CMA Fest — we’re only getting started
What You’ll Do Lead and evolve SoFi’s organic social strategy across platforms Develop social concepts and content systems designed to drive awareness and consideration at scale Identify emerging trends, formats, creators, and platform opportunities before they peak <l