Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career
About the team Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth
Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few
Different from many other Product Marketing teams, our team is focused on Stripe's full product portfolio—translating the breadth of what Stripe builds into clear narratives and product experiences across web, dashboard, mobile, docs, and developer tools
What you’ll do We're looking for an experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Stripe Apps, Stripe Projects, the App Marketplace, and the broader partner ecosystem. This is a combined role that sits at the intersection of product, partnerships, and marketing — responsible for defining how the world sees Stripe's ecosystem of apps, integrations, and partner solutions as a strategic differentiator
Define the value proposition of the App Marketplace and broader partner ecosystem for developers, customers, partners, and internal teams—building distinct messaging for both supply-side partners (those building on Stripe) and demand-side users (those adopting solutions)
Build messaging and competitive positioning frameworks that show how our ecosystem extends Stripe's core products and differentiates us vs. alternatives
Partner with Product, Partnerships, PMM, and Partner Marketing to launch new Apps, Marketplace categories and partner solutions — ensuring they're woven into product launches and big moments (Sessions, Tour, announcements)
Collaborate with Partner Marketing on case studies, demand gen, and narratives that showcase ecosystem adoption and network effects
Develop GTM playbooks, solution briefs, pitch decks, and battlecards so field teams can sell ecosystem and Marketplace solutions
Track adoption performance (app installs, Projects activation rat