About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career
About the team Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch
We are looking to hire a Product Marketing Manager to grow adoption for Stripe Checkout—our customizable, conversion-optimized checkout experience. In this role, you’ll craft the narrative for our priority segments, shape our product roadmap, and develop GTM programs across sales, self-serve, campaigns, and demand generation to increase awareness and adoption
What you'll do As a Product Marketing Manager for Checkout, you will own the go-to-market strategy and execution that grows Checkout adoption across Stripe's priority segments
Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption
Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business
Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization
Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools
Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring po