Vercel · Hybrid - San Francisco, New York City, Austin

Performance Marketing Manager

🏢 Vercel📍 Hybrid - San Francisco, New York City, Austin🕐 Posted 43 days ago
⏱ Full-timeMarketing✅ Direct from employer ATS
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About this role

About Vercel: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide . Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next

About the Role: You'll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal driving the work: scalable, profitable customer acquisition for our self-serve and enterprise motions

This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale. We want someone who has already wired AI into how they work, building agents, automations, and workflows that let them operate like a much larger team. You'll bring operational rigor to how we launch and scale campaigns, own the systems that make us faster, and turn our acquisition engine into a compounding growth loop. The work sits between strategy and execution, in close partnership with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations, so the right message reaches the right developer or buyer in the right channel

What You Will Do: Paid acquisition end to end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline Multi-million-dollar annual paid media spend, where you beat ROAS and CAC targets and lower CAC over time AI-driven operating leverage, building agents, automations, and AI-assisted workflows that compress campaign turnaround and scale creative production Creative and audience testing, where you systematically find (and sometimes design) winning creative and audience segments, using AI to generate and iterate variants at high velocity Measurement and attribution, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs so the data stays clean Performance reporting, where you surface actionable insights and clear recommendations to leadership on a regular cadence Cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, a

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